Fauna of the Forest Print Set
Illustration, Branding, Packaging
The objective of this project is to design a set of three illustrated cards with consistent styling, themes, and branding.
This design, called Fauna of the Forest, follows the story of a traveller encountering giant woodland creatures and utilizes a woodblock inspired illustration style. The fictional company, named Woodland Prints, combinines a W and P into a tree for the logo.
Process
This project started with a long list of concept ideas and was narrowed down to the whimsical idea of a small person in a ginormous world.
From there roughs were developed and multiple logo variations explored, utilising Cooper Black for its woodsy and nostalgic look.
Final Design
The final product features a bold logo with an outdoor feel, reminiscent of printing press logos.
The prints, featuring The Fox, The Owl, And The Rabbit, and illustrated with pigment liner, were packaged with a branded black band and backing card.
