Fesitval Du Voyageur Campaign
Campaign, Illustration
The objective of this project is to create a promotional campaign for a local event in 2025 using consistent theme graphics.
This design is for Festival Du Voyageur and is inspired by the snow sculptures artists create every year. Using friendly rounded shapes, textured shading, harmonious font choices, and a red and blue colour palette, the theme graphics promote the winter event as warm, welcoming, and family friendly.
Process
This project started with a series of quick, small thumbnails for the festival poster, for which all of the theme graphics would be based on. These ideas focused on winter animals and the events, excitement, and warmth of Festival Du Voyageur.
Then a series of roughs were developed to gain a better understanding of which concepts worked best.
Final Design
The final product features a series of promotional materials with consistent typography, illustrations, and colours.
