The Cozy Fox Redesign
Branding
The objective of this project is to create a new visual identity for an existing brand by conducting research, developing a new logo, and creating brand expressions.
This design is for The Cozy Fox, a store in Selkirk, Manitoba that works with local vendors to sell handcrafted goods. Warm colours, rounded corners, thick lines, and nostalgic typography work together to create a cozy logo fitting of The Cozy's Fox's welcoming environment.
Process
This project started with research on The Cozy Fox's current brand expressions and a creative brief that determined that the overall feel of the new design needed to be cozy and welcoming.
Then, inspired by the colours and designs of the 70s, a moodboard and rough logo concepts were developed.
Final Design
The final product features a cozy 70s inspired logo that welcomes customers and vendors and can be used in a variety of formats.
